Welcome to Cooperative Hoogstraten
We go for sustainable
Transparent in every aspect
Something for everyone
Nice to meet you!
Welcome to the website of Coöperatie Hoogstraten. In Hoogstraten, we are often still known as "The Auction" in the local vernacular, but we are so much more than just an auction.
With our brand, 'Hoogstraten, Home of Quality', we strive to be the absolute expert in fruit and vegetables for our customers and, furthermore, to shape the sector that is so close to our hearts.
Want to know more about our vision, mission and our almost 90-year history? Then be sure to click on the button below!
Where do your strawberries come from?
There's a story behind every box of strawberries. Meet the people behind Hoogstraten. Your best guarantee to an honest product.
Have a look!
How does it work?
1. Unique code
There's a unique code on each of our boxes of strawberries. This is located at the back, next to a QR code.
2. Enter the code
Enter this unique code in this search field on the right, and find out where your delicious strawberries were grown.
3. Let us know
There's a story behind every box of strawberries. Meet the people behind Hoogstraten. Your best guarantee to an honest product.
Roger van Damme
Meanwhile, Roger van Damme needs no introduction, as he has become a household name in the Flemish culinary world. The Dutch chef, pastry chef, presenter of various cooking programs, and winner of numerous awards, including Gault & Millau and Michelin, knows how important good ingredients are. That's why he also became an ambassador for our quality brand!
Our sustainability initiatives
