I'm Wim Taks, and I've been growing strawberries for a very long time, about 40 years. That makes me an expert by experience, as they say so nicely these days. Over the past decades, I've naturally done much more than just grow strawberries. I still have a number of animals, flowers, and plants, you name it. I love the outdoor life and hard work. A lot has changed since I started, but the craftsmanship, the rural feeling, and the pleasure of growing are still strongly present. The quality of your products is important, especially with strawberries. Hoogstraten® sets high standards, but that's why I love it so much. I couldn't bear to let inferior strawberries leave my farm.