I am Wim Taks and I have been growing strawberries for a long time, for about 40 years. That makes me an expert by experience, as they say so nicely nowadays. In the past decades, of course, I've done a lot more than just grow strawberries. Even now I have a number of animals, flowers and plants, you name it. I love life in the open air and working hard. A lot has changed since I started, but the craftsmanship, the rural feeling and the pleasure of growing are still very much present. The quality of your products is important, especially with strawberries. Hoogstraten® sets high standards, but that's why I love it so much. I couldn't bear to let inferior strawberries leave the farm.