Welcome to the website of Coöperatie Hoogstraten. In the Hoogstraat colloquially we are often still known as"De Veiling", but we are so much more than just a fruit and vegetable auction.
With our brand'Hoogstraten, Home of Quality' we strive to be the absolute expert in fruit and vegetables for our customers and to shape the sector that is so close to our hearts.
Want to know more about our vision, mission and our almost 90-year history? Then be sure to click the button below!
Take the best pastry chef in the world, the tastiest strawberries and a whole host of budding talents. Then you have the perfect recipe for an unparalleled strawberry cake. Hoogstraten Strawberries, Roger van Damme and VTI Spijker want to surprise all the moms in the region with an exceptional strawberry pie.
There's a story behind every bowl of strawberries. Meet the people of Hoogstraten. Your best guarantee of an honest product.
There's a unique code on each of our boxes of strawberries. This is located at the back, next to a QR code.
Enter this unique code in this search field on the right, and find out where your delicious strawberries were grown.
There's a story behind every box of strawberries. Meet the people behind Hoogstraten. Your best guarantee to an honest product.
We don't need to introduce Roger van Damme, as he has become a household name in the Flemish culinary world. The Dutch chef, pastry chef, host of several cooking programs and winner of many awards, including Gault & Millau and Michelin, knows how important good ingredients are. That's why he also became an ambassador for our quality brand!Discover all our foodies