I am François and I saw the light of day in 1948. I've been growing strawberries for Hoogstraten since 1973. That's also the year I married my wife. Since then, she's been helping out at the farm and taking care of the household as well. We have two children together, Nico and Dennis. The latter has studied horticulture and there is a fresh wind blowing through the company now because he brings new insights and I have the experience to place them well. This way, I make sure that the strawberries are always of excellent quality.