Meet Anton Ros. First of all, of course, he is partner of Anja and father of Anouk, Rick and Sanne. But right behind that comes Anton the grower. Anton has been growing strawberries for Hoogstraten since 2004 and does so with passion. He is one of those people, who gives up "growing strawberries" as a hobby. He gets up with it and goes to bed with it, with Anja as his support. During picking season, Anton wakes up the rooster instead of the other way around, so that picking can begin at 6 a.m. By then, Anton already knows exactly what sort of grades everyone is going to pick. With a number of people on the farm, it's a matter of good coordination and planning every day, otherwise things will go badly wrong. After picking, all other tasks come up: planting, crop care, maintenance and inspection of machinery, irrigation and administration. In short, he is often still busy at 21:00 to be able to pick delicious Hoogstraten strawberries the next day.